Coachfront facts
Checked 8 October 2026.
What it is
- Coachfront is bookings, payments, programming and progress for personal trainers, coaches, small studios and gyms, massage and sports therapists, and online coaches.
- Clients book and pay from their phone. Coaches sell sessions, packs and monthly plans and see who is coming.
- It is built for coaches who train clients in person and online: monthly coaching plans, check-in calls, and sessions clients log on their own.
- Every feature is on every account.
Programming and progress
- Coaches write a client's week of workouts, and can copy a week forward.
- Coaches log each session as they coach. The client's last time and best for each exercise show as the coach types.
- New personal bests are marked when they are logged.
- Clients see their workouts, their coach's notes and their personal bests.
Price
- No monthly fee and no setup fee.
- 1% of online payments, never more than £49 in a calendar month.
- Stripe charges its own card fee on top (1.5% + 20p for standard UK cards).
- Clients pay no booking fee.
- No commission on new clients. Being listed in the directory is optional and free, and it adds no fee.
- Money goes to the coach's or studio's own Stripe account. There is no contract.
What coaches and studios can sell
- Drop-in classes, courses booked as a block, and events with early-bird prices.
- Packs with an expiry date, and monthly plans: unlimited, or a set number of sessions a month, with unused sessions carried over up to a limit the coach sets.
- Intro offers, free trials, gift cards and discount codes.
- Packs paid in 2 to 6 monthly instalments, with the dates shown before paying.
- 1:1 sessions with an optional deposit, booked by the client from the coach's working hours or sent as a time by link.
Booking
- Clients book without a password and can pay by card, Apple Pay or Google Pay.
- Up to 6 spaces in one checkout, to bring friends.
- Waitlists that book the next person in, or hold the space for them to claim.
- A cancellation window set by the coach or studio. Cancel in time and the session or payment goes back.
- Self-booked 1:1 times are checked against the coach's own calendar.
- A client account showing bookings, packs, monthly plans and payments.
Running the day
- A register and check-in, including a door code clients scan with their phone.
- Pay links for anything owed, invoices for bank transfer, and refunds with a reason.
- 17 ready-made emails, such as trial follow-ups, win-backs and birthdays, each switched on or off by the coach.
- Reports on bookings, takings and where clients came from.
- Webhooks for Zapier, Make or the studio's own app.
- The booking page and client emails come in English, Spanish, French, Portuguese, German, Italian and Arabic. Each client can choose their own language.