How to price personal training sessions and packs (UK)
7 min read · Updated 18 October 2026
Work out your price from the income you need and the hours you can coach. Then build your packs around it.
Start from what you need to earn
- Income you want before tax, for example £40,000
- Yearly costs: gym rent £4,800, insurance £300, software and card fees £600, for £5,700 in total
- Total needed: £45,700
- Weeks you'll coach, allowing for holidays and illness: 46
- Sessions a week you can sustain: 22
£45,700 ÷ 46 weeks = £993.48 a week. £993.48 ÷ 22 sessions = £45.16. So about £45 a session is the floor for this example.
Build packs from the single-session price
Single session
- Price
- £45
- Per session
- £45
- Saving
- None
10-session pack
- Price
- £420
- Per session
- £42
- Saving
- £30
20-session pack
- Price
- £800
- Per session
- £40
- Saving
- £100
Keep pack discounts small. Here the 10-pack is about 7% off the single price and the 20-pack about 11% off.
Price home visits and travel
Travel time is time you can't coach. If a home visit takes 30 minutes each way, that's an hour of your day for one session. Either add a travel charge, for example £55 at home against £45 at the gym, or set zones: within 3 miles included, further away £10 extra.
Small groups and partners
At £30 each, a pair brings in £60 an hour against £45 for one client. Groups of three or four suit regulars who train at the same time.
Raising your prices
- Give existing clients at least a month's notice
- Honour any pack already bought at the old price
- Raise new clients' prices first if you're nervous
- Review once a year so rises stay small
Check VAT as you grow
If your taxable turnover goes over the VAT registration threshold, you'll need to register and add VAT to prices or absorb it. Check the current threshold on gov.uk; it was £90,000 over a rolling 12 months when this guide was written.
Sources, checked on 18 October 2026
Quick answers
- How much should a personal trainer charge per session in the UK?
- Work it out from your costs and target income. In the example here, £40,000 income and £5,700 costs over 46 weeks of 22 sessions gives £45 a session.
- How much discount should a PT pack have?
- 5% to 15% is a sensible range. In the example here, the 10-pack is £42 a session and the 20-pack £40, against £45 for a single.
- Should home visits cost more?
- Usually yes, because travel time can't be coached. A flat extra charge or travel zones both work.